The 4 Biggest Mistakes in PPC Management! (Part # 3)

Advertising Research

The Advertising Research Tool, which is a part of our toolkit, can help you find the best keywords to target by looking at how your competitors PPC Dartford advertise. Keywords are analyzed using cost-per-click (CPC), competitive density, and other metrics based on 2012 data.

Make use of the Advertising Research tool to learn about your rivals' strategies:

• Select the Advertising Research tool from the left menu

• Enter the domain of your top competitor

• Look at their previous advertising campaigns to see which keywords they used

You should do this for each of your top competitors to get a complete picture of the keywords that other companies in your industry are targeting. This will reveal which advertisements are most effective for your intended audience.

By exporting the keywords from each competitor to a spreadsheet, you can combine them for convenience.

Keyword Gap Tool

You can learn more about your competitors' keywords by using Semrush's Keyword Gap Tool. This tool can show you niche keywords for which your competitors are advertising but you are not.

You can acquire: Utilizing the Keyword Gap Tool:

• Competitive analysis based on keywords between you and your top competitors

• Any distinct keywords for which your competitor ranks higher than you.

• Analyses of organic paid, and PLA (Google Shopping) keywords

• Visual charts of keyword overlap between sites

Using the Keyword Magic Tool, you can directly enter keywords into the Keyword Manager from this report if you are not currently targeting them. In addition, you can directly export them to an Excel spreadsheet from Semrush.

Managing Existing Ads

You can also manage your existing advertisements effectively and methodically with the help of Semrush's PPC management tool.

PPC Keyword Tool

The Semrush PPC Keyword Tool makes planning and setting up your Google Ads campaign easier. PPC Services Dartford can also help you well. You can also optimize existing ad groups by organizing keywords at the campaign and ad group levels and setting negative keywords.

In order to use the PPC Keyword Tool to manage existing PPC campaigns, the following steps must be completed:

• Select the PPC Keyword tool from the left menu to export your existing Google Ads campaign from Semrush

• For assistance, see our guides on importing a Google Ads campaign to Semrush and how to format a file for uploading to the PPC Keyword Tool.

• Give a description of the campaign's location.

• Once you have set this up, you will be able to use the tool to make your existing ad groups work better

Conclusion:

This article will teach you how to use the Semrush PPC Keyword Tool to optimize and structure your existing advertising campaigns as well as reduce waste.

To Read More Articles:

The 4 Biggest Mistakes in PPC Management! (Part # 2)