PPC Marketing Basics: Learn What It Is?
- smithsarahco
- Feb 28, 2023
- 3 min read
If you've heard a little bit about PPC Croydon marketing but want more information, or if you already know you want to use PPC to market your business but don't know where to start, this is the place to go. The first in a series of PPC-specific guided courses that will show you how to use it to its full potential in this lesson.
PPC: Which one is it?
You are getting paid to get specific people to visit your website, landing page, or app when you pay for someone to click on your ad. Advertisers are required to pay a fee for each click in the digital advertising model known as pay-per-click (PPC). Since the worth of a tick is more prominent than the charge, PPC works faultlessly. For example, if you spend $3 on a click and it results in a $300 sale, you've made a lot of money.
In contrast to conventional advertisements, PPC advertisements can be presented in any combination of text, images, videos, or both. They might appear on search engines, social media sites, and other places.
One of the most common types of PPC is search engine advertising, also known as paid search or search engine marketing. When someone searches for a product or service that is related to their company, advertisers can bid to be included in the sponsored links of a search engine. For a keyword like "google ads audit," our free Google Ads Performance Grader advertisement might appear on the search engine results page (SERP).
What is PPC advertising?
There are differences between platforms when it comes to PPC advertising, but generally speaking, the process looks like this:
Based on your objective, choose the type of campaign you want.
Set up your settings and target groups (audiences, devices, locations, schedule, etc.).
A budget and bidding strategy should be provided.
Put in the URL of your destination (landing page).
Build your ad.
The quality and relevance of your advertisement, as well as your budget, bid, and campaign settings, will all be used algorithmically to determine whether and when your advertisement appears, how much you pay for each click, and how much your budget is.
Because they want to keep their users happy, all platforms that offer pay-per-click advertising give advertisers who create relevant, dependable pay-per-click campaigns higher ad positions and lower costs. You must learn how to properly manage your PPC campaigns if you want to maximize profits.
How does Google Ads work?
Google Adwords is unquestionably the most widely used PPC advertising platform. Businesses can use the Google Adwords platform to create advertisements that will appear on Google's search engine and other properties. When a search is started, Google chooses a few ads to display on the search engine results page.
When choosing the winning keywords and ads, many factors are taken into account, including the quality, relevance, and size of their keyword bids.
How does Google Ads' PPC work?
An advertiser selects a group of keywords to target when creating an ad and makes a bid for each one. For example, if you bid on "pet adoption," you tell Google that you want your ad to appear on searches that match or are related to pet adoption (more details are provided below).
For a given search, Google selects the advertisements that are displayed using formulas and an auction-style approach. PPC Agency Croydon can help you a lot. The Quality Score is influenced by your ad's relevance to the keyword, click-through rate, and landing page quality. When your ad is included in the auction, you'll get a Quality Score between one and ten.
Your Ad Rank will be calculated by multiplying your Quality Score by the maximum bid, which is the price you are willing to pay for that ad. The ads with the highest Ad Rank scores will be displayed first. Successful advertisers can reach potential customers at a cost that works for them with this system. In essence, it is an auction. Check out the infographic below for more details.
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